Comparison
Wix, Lovable or a web developer?
There are more ways than ever to get a website: build it yourself in Wix, let an AI like Lovable do it, hire an agency — or a freelancer like me. Each suits different people.
Here's an honest comparison of what they cost, how much of your own time they take, and who owns the site once it's done. I'll also tell you when you should pick something other than me.
At a glance
How they differ
Prices taken from each provider's own site and Swedish price guides, October 2026.
| Kroghdev | Wix | Lovable (AI) | Web agency | |
|---|---|---|---|---|
| Cost to get started | 5,000 SEK (students) or 10,000 SEK — fixed price incl. VAT | Free — you build it yourself | Free — you build it yourself with AI prompts | Often 15,000–40,000 SEK excl. VAT for a simple site |
| Ongoing cost | 100 SEK/month or 1,000 SEK/year for hosting and security + domain (about 90–99 SEK/year) | From about 14 USD/month for your own domain without Wix ads | From 25 USD/month (Pro) for your own domain | Often 500–2,000 SEK/month for support and maintenance |
| Who does the work? | I build everything — you provide texts and images | You | You, by describing to the AI what you want | The agency |
| Your own time | One call, your material and feedback | Hours to days | Quick first version — fine-tuning takes time and credits | Meetings, material and feedback |
| Changing texts and images later | Yourself, in a simple editor — no code | Yourself, in Wix's visual editor | Simple text edits yourself — bigger changes through AI prompts that use credits | Often yourself in WordPress, or the agency at an hourly rate (about 800–1,500 SEK/h) |
| Do you own the site? | Yes — the code is yours and can be moved | No — a Wix site can't be exported | Yes — the code can be stored in GitHub | Depends on the contract |
| When something breaks | You contact me directly | Wix customer support (24/7, in English) | Lovable support helps with the platform — your own code is up to you | The agency, usually through a support contract |
| Best if you… | want a professional site without spending the time yourself, and to update it yourself | have time, enjoy tinkering and want to keep costs down | want to test an idea quickly and are comfortable steering an AI | need a bigger project, branding work or a whole team |
| Approximate cost over 3 years | About 13,300 SEK incl. VAT and domain (students: about 8,300 SEK) | About 540 USD + your own time | About 900 USD + domain + your own time — more credits cost extra | 15,000–40,000 SEK + often 18,000–72,000 SEK in support (excl. VAT) |
Wix and Lovable charge in USD; prices vary with exchange rate, VAT and billing period (monthly billing is usually 30–40% more). Agency prices are ranges from Swedish price guides (Offerta, Webbi, Grafix Studio). Kroghdev prices include VAT. You pay for the domain yourself, about 90–99 SEK/year for .se or .com. Last checked: October 2026.
Choose me if you…
- want a finished site without learning a tool
- want to update texts, images and concerts yourself
- want to own your site and avoid rising platform fees
- want one person to call when something needs changing
Choose Wix or Lovable instead if you…
- have plenty of time and enjoy building it yourself
- only need a simple page for a short time
- want to experiment with the design every week
Already started?
Stuck in Wix or Lovable?
Lots of people start on their own, get halfway and get stuck — the site never quite gets finished, or doesn't look the way they pictured it. That's completely normal.
Send me a link to what you have and I'll take a look. Texts, images and structure can often be reused, so you don't start from scratch.
FAQ
Questions about switching
Can you move my Wix site?
The Wix site itself can't be exported — that's how Wix works. But your texts, images and structure can be carried over, so I build the new site from what you already have.
I've started in Lovable. Can you take over?
Yes. Lovable's code can be stored in GitHub, so I can start from it. Often I rebuild it with an editor, so you can change texts and images yourself without paying for AI credits.
Isn't Wix cheaper?
For the first few years, yes — if you don't count your own time. A Wix site costs a monthly fee for as long as it exists, and you build and maintain it yourself. With me you pay once for the build and then only the running cost.
Can I edit the site myself afterwards?
Yes. You get a simple editor where you change texts, images and lists — new concerts, for example — without touching code.
Not sure what suits you?
Book a short call and we'll go through what you need — no commitment, and I'll tell you honestly if Wix is enough for you.